Prof. Dr. Martina Steul-Fischer

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Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs (2024) Wolf L, Klopfer LM, Steul-Fischer M, Reinsperger M Journal article Optimierung des Customer Experience Managements durch die Nutzung von Speech Analytics in der Versicherungsbranche (2024) Klopfer LM, Meier G, Steul-Fischer M Journal article Sunday gleich Funday? Die Analyse und Prognose von Zeiteffekten im Online-Kundenverhalten im Versicherungsbereich mittels Machine Learning. (2024) Wolf L, Galehr-Fritsch E, Steul-Fischer M Journal article Factors of customers’ channel choice in an omnichannel environment: a systematic literature review (2023) Wolf L, Steul-Fischer M Journal article How digital devices shape online recommendations (2023) Klopfer LM, Wolf L, Steul-Fischer M Book chapter / Article in edited volumes How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data (2023) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing (2023) Unger F, Steul-Fischer M Journal article How Default Effects and Decision Timing Affect Annuity Uptake and Health Consciousness (2022) Unger F, Steul-Fischer M, Gatzert N Journal article Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche (2022) Klopfer LM, Steul-Fischer M, Zitzmann A Journal article Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (2022) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes