Lukas Maier

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Understanding the Mechanisms of Activity-based Workspaces: A Case Study (2019) Eismann T, Pakos O, Rücker M, Meinel M, Maier L, Voigt KI Conference contribution, Conference Contribution Understanding the Mechanisms of Activity-based Workspaces: A Case Study (2019) Eismann T, Pakos O, Rücker M, Meinel M, Maier L, Voigt KI Conference contribution, Conference Contribution The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Block J, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution Every picture tells a story - exploring personal branding communication activities on social media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Conference contribution Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Journal article, Original article Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Voigt KI Conference contribution, Conference Contribution Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models (2019) Eismann T, Meinel M, Baccarella C, Fixson SK, Maier L, Voigt KI Conference contribution, Conference Contribution