Lukas Maier

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations (2023) Mackintosh LA, Maier L, Voigt KI Conference contribution, Conference Contribution Profiting from Non-Profits? ​When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products ​ (2022) Mackintosh LA, Maier L, Voigt KI Conference contribution, Conference Contribution You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success (2022) Baccarella C, Maier L, Voigt KI, Gerhard D Conference contribution, Conference Contribution How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments (2022) Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022) Friedrich L, Maier L, Voigt KI Conference contribution, Conference Contribution How to Increase Consumer Donation Behavior? A Literature Review and Comprehensive Framework (2022) Friedrich L, Maier L, Voigt KI Conference contribution, Conference Contribution Saw the office, want the job: The effect of creative workspace design on organizational attractiveness (2022) Maier L, Baccarella C, Wagner TF, Meinel M, Eismann T, Voigt KI Journal article, Original article How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness (2021) Baccarella C, Maier L, Voigt KI Journal article Understanding the Mechanisms of Activity-based Workspaces: A Case Study (2021) Eismann T, Pakos O, Rücker M, Meinel M, Maier L, Voigt KI Journal article, Online publication For it is in Giving that We Receive: How and When a Firm’s Open Source Philosophy is Attractive for Consumers (2021) Maier L Conference contribution, Conference Contribution