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Juniorprofessur für Digitales Marketing
Reallocation / Closing: 28.02.2022
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
Overview
Publications
(8)
Research Fields
(4)
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Journal article
Journal article
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Book chapter / Article in edited volumes
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Authored book
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Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity (2021)
Neuerburg C, Koschate-Fischer N, Pescher C
Journal article
Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success (2019)
Musiol A, Steul-Fischer M, Pescher C
Book chapter / Article in edited volumes