Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Die Macht der Weiterempfehlung. Weiterempfehlungsprogramme als vielversprechende Alternative der Neukundenakquise und Kundenbindung (2022) Klopfer LM, Steul-Fischer M Journal article Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (2022) Unger F, Steul-Fischer M Book chapter / Article in edited volumes The influence of the used device on recommendation behavior online (2022) Klopfer LM, Steul-Fischer M, Wolf L Other publication type Predicting online shopping cart abandonment with machine learning approaches. (2022) Rausch TM, Derra N, Wolf L Journal article The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (2021) Unger F, Steul-Fischer M Book chapter / Article in edited volumes Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review (2021) Wolf L, Steul-Fischer M Other publication type Der Einfluss von Defaults auf das Konsumentenverhalten: Experimentelle Studien zu Versicherungsentscheidungen (2020) Grösch M Thesis The effect of message framing and the presentation of health vs. social consequences on health risk perception (2020) Unger F, Steul-Fischer M Journal article Default acceptance and ego-depletion: The moderating role of individual versus dyadic decision making (2020) Grösch M, Steul-Fischer M Other publication type Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020) Musiol A, Steul-Fischer M Other publication type