Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Predicting online shopping cart abandonment with machine learning approaches. (2022) Rausch TM, Derra N, Wolf L Journal article The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (2021) Unger F, Steul-Fischer M Book chapter / Article in edited volumes Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review (2021) Wolf L, Steul-Fischer M Other publication type Der Einfluss von Defaults auf das Konsumentenverhalten: Experimentelle Studien zu Versicherungsentscheidungen (2020) Grösch M Thesis The effect of message framing and the presentation of health vs. social consequences on health risk perception (2020) Unger F, Steul-Fischer M Journal article Default acceptance and ego-depletion: The moderating role of individual versus dyadic decision making (2020) Grösch M, Steul-Fischer M Other publication type Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020) Musiol A, Steul-Fischer M Other publication type Weiterempfehlungsprogramme: Die Wirkung des Akquisitionskanals und der Prämienaufteilung auf den Erfolg von Weiterempfehlungen (2020) Klopfer LM, Steul-Fischer M Journal article The impact of product variety on customers' default acceptance and company perception. Experimental studies for the insurance industry (2020) Grösch M Journal article Presenting Health Information: The Effects of Attribute Framing, Numercial Framing and Graphical Presentation on Health Risk Perception (2020) Eberle S, Steul-Fischer M Other publication type, Working Paper