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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing
Friedrich-Alexander-Universität Erlangen-Nürnberg
Rechts- und Wirtschaftswissenschaftliche Fakultät
Fachbereich Wirtschaftswissenschaften
Overview
Publications
(89)
Research Grants
(10)
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(5)
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The Influence of Submission Devices on User-Generated Content—A Systematic Literature Review and Meta-Analysis (2025)
Wolf L, Madlberger M
Journal article
Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs (2024)
Wolf L, Klopfer LM, Steul-Fischer M, Reinsperger M
Journal article
Omnichannel Marketing und Customer Experience Management – Systematische Literaturanalysen und empirische Studien zu Kundenverhalten in der Omnichannel-Umgebung (2024)
Wolf L
Thesis
Customer Experience Management – Empirische Studien zur Implementierung, Evaluation und Optimierung mit Fokus auf die Versicherungsbranche (2024)
Klopfer LM
Thesis
The Influence of Submission Devices on User-Generated Content - A Systematic Literature Review and Weight Analysis (2024)
Wolf L, Madlberger M
Book chapter / Article in edited volumes
Optimierung des Customer Experience Managements durch die Nutzung von Speech Analytics in der Versicherungsbranche (2024)
Klopfer LM, Meier G, Steul-Fischer M
Journal article
Sunday gleich Funday? Die Analyse und Prognose von Zeiteffekten im Online-Kundenverhalten im Versicherungsbereich mittels Machine Learning. (2024)
Wolf L, Galehr-Fritsch E, Steul-Fischer M
Journal article
Evaluating Customer Experience Management in the Insurance Industry – Empirical Studies of Company and Customer Perspectives (2024)
Klopfer LM
Journal article
Factors of customers’ channel choice in an omnichannel environment: a systematic literature review (2023)
Wolf L, Steul-Fischer M
Journal article
Consumer and Health Behavior in Insurance Marketing: Experimental Studies on Health Risk Perception, Pay-as-you-live Pricing, and Annuitization Decisions (2023)
Unger F
Thesis
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