Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How Does Device Choice Differ Along the Customer Journey and for Different Product Characteristics? – Insights From Experimental and Clickstream Data (2023) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing (2023) Unger F, Steul-Fischer M Journal article Device-mediated customer behavior on the Internet – A systematic literature review (2023) Wolf L Journal article How the Type of Activity and the Inclusion of Social Interaction Affect Customers’ Health Behavior Intentions and Attitudes to Pay-As-You-Live Plans (2023) Unger F Journal article How Default Effects and Decision Timing Affect Annuity Uptake and Health Consciousness (2022) Unger F, Steul-Fischer M, Gatzert N Journal article Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche (2022) Klopfer LM, Steul-Fischer M, Zitzmann A Journal article Factors of Customers’ Channel Choice in an Omnichannel Environment: A Systematic Literature Review (2022) Wolf L, Steul-Fischer M Book chapter / Article in edited volumes Die Macht der Weiterempfehlung. Weiterempfehlungsprogramme als vielversprechende Alternative der Neukundenakquise und Kundenbindung (2022) Klopfer LM, Steul-Fischer M Journal article Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (2022) Unger F, Steul-Fischer M Book chapter / Article in edited volumes The influence of the used device on recommendation behavior online (2022) Klopfer LM, Steul-Fischer M, Wolf L Other publication type