Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

Clinical trials: Considerations for researchers and hospital administrators (2008) Uecke O, Reszka R, Linke J, Steul M, Posselt T Journal article Behavioral Pricing bei Dienstleistungen – Experimentelle Ergebnisse zu ausgewählten Fragestellungen (2008) Steul M Thesis Consumers’ service cancellation: Examining the influence of payment timing, refunds and consumption enthusiasm (2008) Steul M, Posselt T Book chapter / Article in edited volumes Consumer Behavior in E-tailing: The Role of Shipping and Restocking Fees (2008) Posselt T, Steul M Other publication type How do consumers handle service cancellations? (2007) Posselt T, Steul M Other publication type Framing Effects and Information Processing of Individual Investors (2006) Steul M Book chapter / Article in edited volumes Does the framing of investment portfolios influence risk-taking behavior? Some experimental results (2006) Steul M Journal article Quantitative Marketingforschung in Deutschland – Festschrift für Klaus Peter Kaas zum 65. Geburtstag (2005) Steul M Authored book Risikoverhalten privater Kapitalanleger – Implikationen für das Finanzdienstleistungsmarketing (2003) Steul M Thesis Starting Points´ Effects on Risk-Taking Behavior (2002) Schade C, Steul M, Schröder A Other publication type