Innovation Marketing

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers (2021) Maier L, Schreier M, Baccarella C, Voigt KI Conference contribution, Conference Contribution Open Innovation Sells! Setting an Open Innovation Research Agenda from a Consumer Perspective (2020) Maier L Conference contribution, Conference Contribution Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products (2020) Maier L, Baccarella C, Voigt KI Conference contribution, Conference Contribution In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features (2019) Wehnert P, Baccarella C, Beckmann M Journal article, Original article The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Block J, Voigt KI Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution Every picture tells a story - exploring personal branding communication activities on social media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Conference contribution Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Journal article, Original article Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution