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Service Marketing
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Publications
(27)
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Journal article
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Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche (2022)
Klopfer LM, Steul-Fischer M, Zitzmann A
Journal article
Determining Factors of Customers' Channel Choice in an Omnichannel Environment - A Systematic Literature Review (2021)
Wolf L, Steul-Fischer M
Other publication type
Acquiring new customers by price comparison sites vs. direct marketing: Long-term effects on customer loyalty and cross-buying in a contractual setting (2020)
Musiol A, Steul-Fischer M
Other publication type
Presenting Health Information: The Effects of Attribute Framing, Numercial Framing and Graphical Presentation on Health Risk Perception (2020)
Eberle S, Steul-Fischer M
Other publication type, Working Paper
Price framing and consumers´purchase intention on pay-how-you-drive tariffs (2019)
Musiol A, Steul-Fischer M
Journal article
The Effect of Option Framing in Self-Other Decision Making (2019)
Grösch M, Steul-Fischer M
Journal article
Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success (2019)
Musiol A, Steul-Fischer M, Pescher C
Book chapter / Article in edited volumes
Der Einfluss der Produktart und des Weiterempfehlungskanals auf den Erfolg von Weiterempfehlungen bei Versicherungen (2019)
Musiol A, Steul-Fischer M
Journal article
Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception (2019)
Heideker S
Book chapter / Article in edited volumes
Was komplexe Beratungsgespräche erfolgreich macht (2018)
Steul-Fischer M, Möller A
Journal article
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