Insurance Marketing

Optimierung des Customer Experience Managements durch die Nutzung von Speech Analytics in der Versicherungsbranche (2024) Klopfer LM, Meier G, Steul-Fischer M Journal article Sunday gleich Funday? Die Analyse und Prognose von Zeiteffekten im Online-Kundenverhalten im Versicherungsbereich mittels Machine Learning. (2024) Wolf L, Galehr-Fritsch E, Steul-Fischer M Journal article Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing (2023) Unger F, Steul-Fischer M Journal article How the Type of Activity and the Inclusion of Social Interaction Affect Customers’ Health Behavior Intentions and Attitudes to Pay-As-You-Live Plans (2023) Unger F Journal article How Default Effects and Decision Timing Affect Annuity Uptake and Health Consciousness (2022) Unger F, Steul-Fischer M, Gatzert N Journal article Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (2022) Unger F, Steul-Fischer M Book chapter / Article in edited volumes The impact of product variety on customers' default acceptance and company perception. Experimental studies for the insurance industry (2020) Grösch M Journal article Customer Behavior in the Insurance Industry: Insights from Usage-based Car Insurance, Customer Referral programs, and Price Comparison Sites (2019) Musiol A Thesis Price framing and consumers´purchase intention on pay-how-you-drive tariffs (2019) Musiol A, Steul-Fischer M Journal article Der Einfluss der Produktart und des Weiterempfehlungskanals auf den Erfolg von Weiterempfehlungen bei Versicherungen (2019) Musiol A, Steul-Fischer M Journal article