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Health Marketing
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(1)
Publications
(9)
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Journal article
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The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (2021)
Unger F, Steul-Fischer M
Book chapter / Article in edited volumes
Presenting Health Information: The Effects of Attribute Framing, Numercial Framing and Graphical Presentation on Health Risk Perception (2020)
Eberle S, Steul-Fischer M
Other publication type, Working Paper
Consumers’ Future Orientation and the Effect of Temporal Framing on Health Risk Perception (2019)
Heideker S
Book chapter / Article in edited volumes
Wahrnehmung von Gesundheitsrisiken im Versicherungsbereich - Experimentelle Studien zu ausgewählten Fragestellungen (2018)
Heideker S
Thesis
The Effects of Message Framing and Ad Credibility on Health Risk Perception (2017)
Heideker S, Steul-Fischer M
Journal article
Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception (2017)
Heideker S, Steul-Fischer M
Book chapter / Article in edited volumes
Werbeanzeigen von Versicherungsunternehmen zur Aufklärung über Gesundheitsrisiken (2016)
Heideker S, Steul-Fischer M
Journal article
Behavioral Pricing bei Schadenversicherungen. Experimentelle Studien zu ausgewählten Fragestellungen der Preisgestaltung (2015)
Zagel T
Thesis
The Effect of Familiarity and Dread on Health Risk Perception. (2015)
Heideker S, Steul-Fischer M
Book chapter / Article in edited volumes