Innovation

Communicating technological innovations: The role of technical complexity and product involvement (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution The crowd within - An explorative analysis of a corporate crowdfunding campaign (2016) Jovanovic T, Baccarella C, Voigt KI Conference contribution Unleash your Brand! Using Social Media as a Marketing Tool in Academia (2016) Trefzger TF, Dünfelder D Conference contribution Unleash your Brand! Using Social Media as a Marketing Tool in Academia (2016) Trefzger TF, Dünfelder D Journal article Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Journal article The Application and Impact of Creativity Techniques in Innovation Management (2016) Meinel M, Voigt KI Conference contribution The Influence of Affects on Creativity: What Do We Know by Now? (2016) Jovanovic T, Meinel M, Schrödel S, Voigt KI Journal article, Original article Organisational and individual unlearning in identification and evaluation of technologies (2016) Scheiner C, Baccarella C, Feller N, Voigt KI, Bessant J Journal article, Original article Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution Upcrowding energy cooperatives - Evaluating new financing and diffusion potentials for energy cooperatives through crowdfunding (2015) Dilger M, Jovanovic T, Voigt KI Conference contribution