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How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction (2024)
Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD
Journal article, Review article
Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth (2024)
Maiberger T, Schindler D, Koschate-Fischer N
Journal article, Review article