How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations

Mackintosh LA, Altenburg H, Baccarella CV, Voigt KI (2024)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2024

Event location: Bath, England

Authors with CRIS profile

Lauren Anne Mackintosh Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Hannah Altenburg Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Fachbereich Wirtschaftswissenschaften

Involved external institutions

Universität der Bundeswehr München DE Germany (DE)

How to cite

APA:

Mackintosh, L.A., Altenburg, H., Baccarella, C.V., & Voigt, K.-I. (2024). How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations. In Proceedings of the European Academy of Management (EURAM). Bath, England.

MLA:

Mackintosh, Lauren Anne, et al. "How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations." Proceedings of the European Academy of Management (EURAM), Bath, England 2024.

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