Netnography in the Food Industry: How the German Supplier for Flavors and Scents Symrise Made Use of Online Community Discussions as a Source of Innovation

Füller J, Jonas J (2013)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2013

Publisher: Imperial College Press

Edited Volumes: Discontinuous Innovation: Learning to Manage the Unexpected

Series: Series on Technology Management

Book Volume: 22

Pages Range: 213 - 220

ISBN: 978-1-84816-780-3

DOI: 10.1142/9781848167810_0010

Authors with CRIS profile

Julia Jonas Chair of Information Systems I, Innovation and Value Creation

How to cite

APA:

Füller, J., & Jonas, J. (2013). Netnography in the Food Industry: How the German Supplier for Flavors and Scents Symrise Made Use of Online Community Discussions as a Source of Innovation. In Peter Augsdörfer, John Bessant, Kathrin Möslein, Bettina von Stamm, Frank Piller (Eds.), Discontinuous Innovation: Learning to Manage the Unexpected. (pp. 213 - 220). Imperial College Press.

MLA:

Füller, Johann, and Julia Jonas. "Netnography in the Food Industry: How the German Supplier for Flavors and Scents Symrise Made Use of Online Community Discussions as a Source of Innovation." Discontinuous Innovation: Learning to Manage the Unexpected. Ed. Peter Augsdörfer, John Bessant, Kathrin Möslein, Bettina von Stamm, Frank Piller, Imperial College Press, 2013. 213 - 220.

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