Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19

Aragão CGd, Ferreira FM, Silva HMRd, Gomes de Aragao Belé T (2024)

Publication Language: English

Publication Type: Journal article

Publication year: 2024

Journal

Produção Associação Brasileira de Engenharia de Produção (ABEPRO)

Book Volume: 34

Article Number: e20230026

DOI: 10.1590/0103-6513.20230026

Abstract

Paper aims: To analyze the consumers intention to buy in commerce and services in the neighborhood, using the Theory of Planned Behavior (TPB) as a theoretical basis, analyzing the Attitude, the Subjective Norm, the Perceived Behavioral Control, and expanding the TPB through the influence on the Attitude of the Moral Attitude, Empathic Concern and the Impact of Covid-19. Originality: There are no studies on consumer buying behavior in commerce and neighborhood services in emerging countries, nor with this combination in the conceptual structure - TBP, Empathic Concern, Moral Attitude and the Impact of Covid-19. Research method: Data were collected from respondents, and analysis was performed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Main findings: The results indicate that the consumer's attitude towards buying in the neighborhood's commerce and services was positively and significantly influenced by the Moral Attitude and Impact of Covid-19 but not by Empathic Concern. Attitude, Subjective Norm, and Perceived Behavioral Control positively and significantly influence the intention to buy in neighborhood commerce and services. Implications for theory and practice: As a theoretical implication, the conceptual model extends the TBP, adding the dimensions of Empathic Concern, Moral Attitude, and the Impact of Covid-19 on Attitude. In practice, the study can help store managers, retailers, and marketing professionals in the sector incorporate specific actions to reach potential consumers and improve their results.

Authors with CRIS profile

Tiago Belé Lehrstuhl für Aroma- und Geruchsforschung

Involved external institutions

São Paulo State University / Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP) BR Brazil (BR) Instituição Toledo de Ensino BR Brazil (BR)

How to cite

APA:

Aragão, C.G.d., Ferreira, F.M., Silva, H.M.R.d., & Gomes de Aragao Belé, T. (2024). Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19. Produção, 34. https://doi.org/10.1590/0103-6513.20230026

MLA:

Aragão, Claudia Gomes de, et al. "Analysis of consumers purchase intention in commerce and services in the neighborhood and the Impact of Covid-19." Produção 34 (2024).

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