Schindler D, Maiberger T, Koschate-Fischer N, Hoyer WD (2024)
Publication Language: English
Publication Type: Journal article, Review article
Publication year: 2024
Book Volume: 52
Pages Range: 634-652
Journal Issue: 3
DOI: 10.1007/s11747-023-00987-7
APA:
Schindler, D., Maiberger, T., Koschate-Fischer, N., & Hoyer, W.D. (2024). How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction. Journal of the Academy of Marketing Science, 52(3), 634-652. https://doi.org/10.1007/s11747-023-00987-7
MLA:
Schindler, David, et al. "How speaking versus writing to conversational agents shapes consumer`s choice and choice satisfaction." Journal of the Academy of Marketing Science 52.3 (2024): 634-652.
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