Knowledge-enabled CRM – An integrative reference model for specialist publishing houses

Pfahler S (2014)


Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2014

Event location: Jönköping

Open Access Link: https://buchwissenschaft.phil.fau.de/files/2022/08/Pfahler-2014-11-1508-Knowledge-enabled-CRM.pdf

How to cite

APA:

Pfahler, S. (2014). Knowledge-enabled CRM – An integrative reference model for specialist publishing houses. In Proceedings of the EMMA Doctoral Summer School. Jönköping.

MLA:

Pfahler, Simone. "Knowledge-enabled CRM – An integrative reference model for specialist publishing houses." Proceedings of the EMMA Doctoral Summer School, Jönköping 2014.

BibTeX: Download