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Political advertising across cultures: comparing content, styles, and effects

Holtz-Bacha C, Kaid LL (1995)

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Publication Type: Book chapter / Article in edited volumes

Publication year: 1995

Publisher: Sage

Edited Volumes: Political advertising in Western democracies: Parties and candidates on television

City/Town: Thousand Oaks

Pages Range: 206-227

Authors with CRIS profile

How to cite

APA:

Holtz-Bacha, C., & Kaid, L.L. (1995). Political advertising across cultures: comparing content, styles, and effects. In Kaid, Lynda Lee & Holtz-Bacha, Christina (Eds.), Political advertising in Western democracies: Parties and candidates on television. (pp. 206-227). Thousand Oaks: Sage.

MLA:

Holtz-Bacha, Christina, and Lynda Lee Kaid. "Political advertising across cultures: comparing content, styles, and effects." Political advertising in Western democracies: Parties and candidates on television. Ed. Kaid, Lynda Lee & Holtz-Bacha, Christina, Thousand Oaks: Sage, 1995. 206-227.

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