Hartmann E, Ritter T, Gemünden HG (2002)
Publication Type: Conference contribution, Original article
Publication year: 2002
City/Town: Braga
APA:
Hartmann, E., Ritter, T., & Gemünden, H.G. (2002). Relationship Success Through The Appropriate Fit Between Purchase Situation and B2B E-Marketplace. In Proceedings of the 31st European Marketing Conference EMAC. Braga.
MLA:
Hartmann, Evi, Thomas Ritter, and Hans Georg Gemünden. "Relationship Success Through The Appropriate Fit Between Purchase Situation and B2B E-Marketplace." Proceedings of the 31st European Marketing Conference EMAC Braga, 2002.
BibTeX: Download