Simulating the spread of opinions in online social networks when targeting opinion leaders

Kaiser C, Kröckel J, Bodendorf F (2012)


Publication Language: English

Publication Type: Journal article

Publication year: 2012

Journal

Publisher: Springer Verlag (Germany)

Book Volume: 11

Pages Range: 597-621

Journal Issue: 4

URI: http://link.springer.com/10.1007/s10257-012-0210-z

DOI: 10.1007/s10257-012-0210-z

Authors with CRIS profile

How to cite

APA:

Kaiser, C., Kröckel, J., & Bodendorf, F. (2012). Simulating the spread of opinions in online social networks when targeting opinion leaders. Information Systems and E-Business Management, 11(4), 597-621. https://doi.org/10.1007/s10257-012-0210-z

MLA:

Kaiser, Carolin, Johannes Kröckel, and Freimut Bodendorf. "Simulating the spread of opinions in online social networks when targeting opinion leaders." Information Systems and E-Business Management 11.4 (2012): 597-621.

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