Rauschnabel PA, Brem A, Ivens BS (2015)
Publication Language: English
Publication Type: Conference contribution, Conference Contribution
Publication year: 2015
Edited Volumes: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight
Conference Proceedings Title: Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight
Event location: Chicago, IL
APA:
Rauschnabel, P.A., Brem, A., & Ivens, B.S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In American Marketing Association (Eds.), Ama Educators' Proceedings: Improving Business Practice Through Marketing Insight. Chicago, IL.
MLA:
Rauschnabel, Philipp A., Alexander Brem, and Bjoern S. Ivens. "Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation." Proceedings of the AMA Summer Marketing Educators’ Conference 2015, Chicago, IL Ed. American Marketing Association, 2015.
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