Television advertising and democratic systems around the world: A comparison of videostyle content and effects

Holtz-Bacha C, Kaid LL (2006)


Publication Type: Book chapter / Article in edited volumes

Publication year: 2006

Publisher: Sage

Edited Volumes: The Sage Handbook of Political Advertising

City/Town: Thousand Oaks. CA

Pages Range: S. 445-457

URI: http://www.kowi.wiso.uni-erlangen.de

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How to cite

APA:

Holtz-Bacha, C., & Kaid, L.L. (2006). Television advertising and democratic systems around the world: A comparison of videostyle content and effects. In Kaid, L. L. & Holtz-Bacha, C. (Eds.), The Sage Handbook of Political Advertising. (pp. S. 445-457). Thousand Oaks. CA: Sage.

MLA:

Holtz-Bacha, Christina, and Lynda Lee Kaid. "Television advertising and democratic systems around the world: A comparison of videostyle content and effects." The Sage Handbook of Political Advertising. Ed. Kaid, L. L. & Holtz-Bacha, C., Thousand Oaks. CA: Sage, 2006. S. 445-457.

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