Holtbrügge D, Schuster T (2012)
Publication Language: English
Publication Type: Journal article
Publication year: 2012
Publisher: Elsevier
Book Volume: 21
Pages Range: 817-830
Journal Issue: 5
APA:
Holtbrügge, D., & Schuster, T. (2012). Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective. International Business Review, 21(5), 817-830.
MLA:
Holtbrügge, Dirk, and Tassilo Schuster. "Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective." International Business Review 21.5 (2012): 817-830.
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