Bals L, Hartmann E (2007)
Publication Type: Conference contribution, Original article
Publication year: 2007
City/Town: Tempe
APA:
Bals, L., & Hartmann, E. (2007). Implementing measures for performance improvement in purchasing marketing services – developing a step-wise approach. In Proceedings of the 18th North American Research/Teaching Symposium (NARS). Tempe.
MLA:
Bals, Lydia, and Evi Hartmann. "Implementing measures for performance improvement in purchasing marketing services – developing a step-wise approach." Proceedings of the 18th North American Research/Teaching Symposium (NARS) Tempe, 2007.
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