Bals L, Hartmann E, Jahns C (2006)
Publication Type: Conference contribution, Original article
Publication year: 2006
City/Town: Milan
APA:
Bals, L., Hartmann, E., & Jahns, C. (2006). Purchasing Advertising Services – Analysis of the Purchasing Process and the Implications on Category Management. In Proceedings of the 22nd Industrial Marketing and Purchasing (IMP) conference. Milan.
MLA:
Bals, Lydia, Evi Hartmann, and Christopher Jahns. "Purchasing Advertising Services – Analysis of the Purchasing Process and the Implications on Category Management." Proceedings of the 22nd Industrial Marketing and Purchasing (IMP) conference Milan, 2006.
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