Prigge JK, Homburg C, Fürst A (2018)
Publication Language: English
Publication Type: Journal article
Publication year: 2018
Book Volume: 68
Pages Range: 56-73
DOI: 10.1016/j.indmarman.2017.09.015
APA:
Prigge, J.-K., Homburg, C., & Fürst, A. (2018). Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting. Industrial Marketing Management, 68, 56-73. https://doi.org/10.1016/j.indmarman.2017.09.015
MLA:
Prigge, Jana-Kristin, Christian Homburg, and Andreas Fürst. "Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting." Industrial Marketing Management 68 (2018): 56-73.
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