Bals L, van der Valk W, Wynstra F, Hartmann E (2007)
Publication Type: Conference contribution, Original article
Publication year: 2007
City/Town: Bath
APA:
Bals, L., van der Valk, W., Wynstra, F., & Hartmann, E. (2007). Purchasing marketing services: Aligning purchasing and marketing to improve agency performance. In Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA). Bath.
MLA:
Bals, Lydia, et al. "Purchasing marketing services: Aligning purchasing and marketing to improve agency performance." Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA) Bath, 2007.
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