Kaiser C, Kröckel J, Bodendorf F (2010)
Publication Type: Conference contribution, Conference Contribution
Publication year: 2010
Edited Volumes: Proceedings - 2010 IEEE/WIC/ACM International Conference on Web Intelligence, WI 2010
Pages Range: 537-540
Conference Proceedings Title: 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology
Event location: Toronto, ON
URI: http://ieeexplore.ieee.org/lpdocs/epic03/wrapper.htm?arnumber=5616317
An increasing number of people are socializing within online networks. By means of interaction, network members influence one another's opinion. For companies, it is important to know how opinions spread throughout networks in order to be able to take appropriate marketing actions. A new approach is presented which simulates the spread of opinions within online social networks. The principles of opinion formation are first revealed by ant mining algorithms coming from swarm intelligence and then applied to simulate the spread of opinions. © 2010 IEEE.
APA:
Kaiser, C., Kröckel, J., & Bodendorf, F. (2010). Ant-based Simulation of Opinion Spreading in Online Social Networks. In 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (pp. 537-540). Toronto, ON.
MLA:
Kaiser, Carolin, Johannes Kröckel, and Freimut Bodendorf. "Ant-based Simulation of Opinion Spreading in Online Social Networks." Proceedings of the Proceedings of the 2010 IEEE / WIC / ACM International Joint Conference on Web Intelligence and Intelligent Agent Technologies, Toronto, ON 2010. 537-540.
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