Koschate-Fischer N, Cramer J, Hoyer WD (2014)
Publication Language: English
Publication Type: Journal article
Publication year: 2014
Publisher: American Marketing Association
Book Volume: 78
Pages Range: 69-82
Journal Issue: 2
APA:
Koschate-Fischer, N., Cramer, J., & Hoyer, W.D. (2014). Moderating Effects of the Relationship between Private Label Share and Store Loyality. Journal of Marketing, 78(2), 69-82.
MLA:
Koschate-Fischer, Nicole, Johannes Cramer, and Wayne D. Hoyer. "Moderating Effects of the Relationship between Private Label Share and Store Loyality." Journal of Marketing 78.2 (2014): 69-82.
BibTeX: Download