Koschate-Fischer N, Schandelmeier S (2014)
Publication Type: Journal article, Review article
Publication year: 2014
Publisher: Springer
Book Volume: 84
Pages Range: 793-826
Journal Issue: 6
DOI: 10.1007/s11573-014-0708-6
APA:
Koschate-Fischer, N., & Schandelmeier, S. (2014). A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas. Journal of Business Economics, 84(6), 793-826. https://doi.org/10.1007/s11573-014-0708-6
MLA:
Koschate-Fischer, Nicole, and Stephen Schandelmeier. "A Guideline for Designing Experimental Studies in Marketing Research and a Critical Discussion of Selected Problem Areas." Journal of Business Economics 84.6 (2014): 793-826.
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