Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012

Schuster T (2014)

Publication Type: Journal article, other

Publication year: 2014

Journal

Management International Review Springer Verlag (Germany)

Publisher: Springer Verlag (Germany)

Book Volume: 54

Pages Range: 277 - 282

Volume: 54

Issue: 2

Journal Issue: 2

Authors with CRIS profile

Tassilo Schuster Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Schuster, T. (2014). Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012. Management International Review, 54(2), 277 - 282.

MLA:

Schuster, Tassilo. "Govindarajan, V., Trimble, C., Reverse Innovation: Create Far from Home, Win Everywhere, Harvard Business Review Press, 2012." Management International Review 54.2 (2014): 277 - 282.

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