Zagel C, Piazza A, Petrov Y, Bodendorf F (2017)
Publication Language: English
Publication Type: Book chapter / Article in edited volumes
Publication year: 2017
Publisher: Springer International Publishing
Edited Volumes: Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing
Series: Advances in Intelligent Systems and Computing
City/Town: Cham
Book Volume: 601
Pages Range: 50--60
ISBN: 978-3-319-60486-2
DOI: 10.1007/978-3-319-60486-2_5
There are many platforms on the market that support researchers and practitioners to create surveys and market studies. Nevertheless, nearly all of them focus on providing answers to textual questions. In contrast to existing systems this paper presents the concept, prototype, and evaluation of a new mobile platform for quantitative research strictly focusing on images: the SciencOmat. This platform uses pictures to evaluate products, marketing content, and other elements based on their visual attractiveness. Particular emphasis was placed on a high level of usability and user experience. The system integrates methods known from popular online dating applications (e.g., liking/disliking a product by swiping left or right) and also applies gamification elements to further drive user motivation. Next to the application and its evaluation using the User Experience Questionnaire provided by Schrepp et al. we also present the results of two exemplary image data sets.
APA:
Zagel, C., Piazza, A., Petrov, Y., & Bodendorf, F. (2017). SciencOmat: A Gamified Research Platform for Evaluating Visual Attractiveness. In Freund LE, Cellary W (Eds.), Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing. (pp. 50--60). Cham: Springer International Publishing.
MLA:
Zagel, Christian, et al. "SciencOmat: A Gamified Research Platform for Evaluating Visual Attractiveness." Advances in The Human Side of Service Engineering. AHFE 2017. Advances in Intelligent Systems and Computing. Ed. Freund LE, Cellary W, Cham: Springer International Publishing, 2017. 50--60.
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