Brem A, Viardot É (2015)
Publication Type: Edited Volume
Subtype: Book
Publication year: 2015
Publisher: Springer Science+Business Media B.V.
City/Town: Dordrecht
ISBN: 978-3-319-14522-8
DOI: 10.1007/978-3-319-14523-5
APA:
Brem, A., & Viardot, É. (Eds.) (2015). Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V..
MLA:
Brem, Alexander, and Éric Viardot, eds. Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation. Dordrecht: Springer Science+Business Media B.V., 2015.
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