Holtbrügge D, Schuster T (2011)
Publication Language: English
Publication Type: Book chapter / Article in edited volumes
Publication year: 2011
Publisher: Gabler Verlag
Edited Volumes: Fallstudien zum Internationalen Management
City/Town: Wiesbaden
Book Volume: 4. Auflage
Pages Range: 83 - 102
APA:
Holtbrügge, D., & Schuster, T. (2011). Tata Nano: The car for the bottom-of-the-pyramid. In Joachim Zentes, Bernhard Swoboda, Dirk Morschett (Eds.), Fallstudien zum Internationalen Management. (pp. 83 - 102). Wiesbaden: Gabler Verlag.
MLA:
Holtbrügge, Dirk, and Tassilo Schuster. "Tata Nano: The car for the bottom-of-the-pyramid." Fallstudien zum Internationalen Management. Ed. Joachim Zentes, Bernhard Swoboda, Dirk Morschett, Wiesbaden: Gabler Verlag, 2011. 83 - 102.
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