Perceptions of Chinese and Indian Brand Personalities in Germany

Holtbrügge D, Kreppel H (2013)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2013

Publisher: Palgrave MacMillan

Edited Volumes: Multinationals and Global Consumers. Tension, Potential and Competition

City/Town: New York

Pages Range: 225-255

ISBN: 978-1-137-30728-6

Authors with CRIS profile

Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Heidi Kreppel Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Holtbrügge, D., & Kreppel, H. (2013). Perceptions of Chinese and Indian Brand Personalities in Germany. In T.S. Chan, G. Cui (Eds.), Multinationals and Global Consumers. Tension, Potential and Competition. (pp. 225-255). New York: Palgrave MacMillan.

MLA:

Holtbrügge, Dirk, and Heidi Kreppel. "Perceptions of Chinese and Indian Brand Personalities in Germany." Multinationals and Global Consumers. Tension, Potential and Competition. Ed. T.S. Chan, G. Cui, New York: Palgrave MacMillan, 2013. 225-255.

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