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Lauren Anne Mackintosh
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Publications
(3)
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Journal article
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Book chapter / Article in edited volumes
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How Tech Startups Create a Positive Impact Towards the SDGs – A Qualitative Analysis (2023)
Mackintosh LA, Altenburg H, Voigt KI
Conference contribution, Conference Contribution
Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations (2023)
Mackintosh LA, Maier L, Voigt KI
Conference contribution, Conference Contribution
Profiting from Non-Profits? When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products (2022)
Mackintosh LA, Maier L, Voigt KI
Conference contribution, Conference Contribution