Prof. Dr. Kai-Ingo Voigt

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018) Müller J, Pommeranz B, Weisser J, Voigt KI Journal article, Original article Ecosystem Effects of the Industrial Internet of Things on Manufacturing Companies (2017) Arnold C, Voigt KI Journal article, Original article Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0 (2017) Kiel D, Müller J, Arnold C, Voigt KI Journal article Framing social media communication: Investigating the effects of brand post appeals on user interaction (2017) Wagner T, Baccarella C, Voigt KI Journal article Communicating technological innovations: The role of technical complexity and product involvement (2017) Wagner T, Baccarella C, Voigt KI Journal article Innovative Business Models for the Industrial Internet of Things (2017) Arnold C, Kiel D, Voigt KI Journal article, Original article Consumer responses to high-tech product advertisements: The role of technical complexity (2017) Wagner T, Baccarella C, Voigt KI Conference contribution Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0 (2017) Kiel D, Müller J, Arnold C, Voigt KI Conference contribution, Conference Contribution Cooperative banks in need of transition: The influence of Basel III on the business model of German cooperative credit institutions (2017) Jovanovic T, Arnold C, Voigt KI Journal article Industry 4.0 and its Impact on Reshoring Decisions of German Manufacturing Enterprises (2017) Müller J, Dotzauer V, Voigt KI Book chapter / Article in edited volumes