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Dr. Franziska Unger
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing
Publications
(7)
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Journal article
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Book chapter / Article in edited volumes
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Consumer and Health Behavior in Insurance Marketing: Experimental Studies on Health Risk Perception, Pay-as-you-live Pricing, and Annuitization Decisions (2023)
Unger F
Thesis
Rewards for a healthy lifestyle – the impact of reward type and timing in pay-as-you-live pricing (2023)
Unger F, Steul-Fischer M
Journal article
How the Type of Activity and the Inclusion of Social Interaction Affect Customers’ Health Behavior Intentions and Attitudes to Pay-As-You-Live Plans (2023)
Unger F
Journal article
How Default Effects and Decision Timing Affect Annuity Uptake and Health Consciousness (2022)
Unger F, Steul-Fischer M, Gatzert N
Journal article
Live Healthy and Get Rewarded – The Impact of Reward Type and Timing in Pay-As-You-Live Pricing (2022)
Unger F, Steul-Fischer M
Book chapter / Article in edited volumes
The Use of Message Framing, Temporal Framing and Consequence Type to Increase Consumers’ Health Risk Perception (2021)
Unger F, Steul-Fischer M
Book chapter / Article in edited volumes
The effect of message framing and the presentation of health vs. social consequences on health risk perception (2020)
Unger F, Steul-Fischer M
Journal article