Alexander Brem

Lehrstuhl für Technologiemanagement

Technology Transfer from Europe to Asia: Insights from an Indian MNC (2011) Brem A, Moitra D Conference contribution, Original article Marketing of new Technologies: The case of Renewable Energies in the UK (2011) Brem A, Mühlmann F, Sarmiento T Journal article Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011) Gerhard D, Brem A, Baccarella C, Voigt KI Journal article Special Issue on the Renewed Voice of the Customer in Innovation Design (2011) Brem A Other publication type Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien (2011) Brem A, Gerhard D, Gudd C, Lettl C Other publication type Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (2011) Brem A, Sherif MH, Katzenstein L, Voigt KI, Lammer DM Book chapter / Article in edited volumes User-Centric Innovations in New Product Development - Systematic Identification of Lead Users Harnessing Interactive and Collaborative Online-Tools (2010) Bilgram V, Brem A, Voigt KI Book chapter / Article in edited volumes Photovoltaikindustrie kommt in die Jahre - jetzt sind radikale Innovationen gefragt (2010) Brem A Other publication type The Term Innovation and its Front End: Is There a Specific Asian View? (2009) Brem A Book chapter / Article in edited volumes Special Issue on R&D, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations (2009) Brem A, Katzenstein L, Sherif H, Voigt KI Other publication type