Alexander Brem

Lehrstuhl für Technologiemanagement

Do Frugal and Reverse Innovation Foster Sustainability? Introduction of a Conceptual Framework (2013) Brem A, Ivens B Journal article Innovation Management, Lead Users and Social Media: Introduction of a Conceptual Framework for Integrating Social Media Tools in Lead User Management (2013) Ernst M, Brem A, Voigt KI Book chapter / Article in edited volumes Kreativität und Innovation im Unternehmen: Methoden und Techniken zur strukturierten Sammlung und Generierung von Ideen (2013) Brem A, Brem S Authored book Prediction Markets for Business Forecasting: Results from Laboratory-Studies and a Case Study (2013) Horn CF, Ivens BS, Brem A Conference contribution, Conference Contribution B2B Produkt-Dienstleistungskombinationen: Kriterien einer erfolgreichen Einführung produktbegleitender Dienstleistungen bei Industriegütern (2013) Brem A, Büttner M, Neubauer L, Olschewski A, Roth N Other publication type Perspectives on Supplier Innovation - Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers (2012) Brem A, Tidd J Edited Volume Frugal and reverse innovation - Literature overview and case study insights from a German MNC in India and China (2012) Agarwal N, Brem A Conference contribution, Original article Keuper, F., Schunk, H. A. (Hrsg.): Internationalisierung deutscher Unternehmen: (Book Review) (2012) Brem A, Wolfram P Journal article Innovation Management in German Retail Banking - Using a Customer Council to Generate New Concepts (2012) Zeller A, Brem A Conference contribution, Original article Opportunities and Challenges for Open Innovation in the Automotive Industry (2012) Brem A, Schuster G Book chapter / Article in edited volumes