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Dr. Timm Wagner
Orcid ID:
0000-0002-4215-7554
Thomson Researcher ID:
J-7851-2016
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Overview
Award(s)
(1)
Publications
(38)
Types of publications
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Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
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Authored book
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Translation
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Thesis
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Edited Volume
Conference contribution
Conference contribution
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Other publication type
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Unpublished / Preprint
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Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016)
Trefzger TF, Baccarella C, Scheiner C, Voigt KI
Conference contribution
Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016)
Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Journal article, Original article
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text (2016)
Trefzger TF, Baccarella C, Voigt KI
Conference contribution
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles (2015)
Scheiner C, Baccarella C, Trefzger TF, Voigt KI
Conference contribution
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015)
Trefzger TF, Rose M, Baccarella C, Voigt KI
Conference contribution
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz (2015)
Trefzger TF, Kleinöder O, Baccarella C, Scheiner C, Voigt KI
Conference contribution
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015)
Trefzger TF, Rose M, Baccarella C, Voigt KI
Journal article
High-tech marketing communication in the automotive industry: A content analysis of print advertisements (2014)
Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Journal article, Original article
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