FAU.de
Deutsch
Login
Home
Publications
Research Grants
Inventions & Patents
Awards
Additional Research Activities
Faculties & Institutions
Research Areas
Dr. Christian Baccarella
List of publications:
BibTeX-Download
Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Award(s)
(1)
Project Leads
(1)
Publications
(89)
Activities
(1)
Types of publications
Toggle all
Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
Authored book
Authored book
Translation
Translation
Thesis
Thesis
Edited Volume
Edited Volume
Conference contribution
Conference contribution
Other publication type
Other publication type
Unpublished / Preprint
Unpublished / Preprint
Publication year
From
To
Abstract
Journal
Filters (inactive)
Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept (2012)
Mürling S, Voigt KI, Baccarella C, Scheiner C
Conference contribution
Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz (2011)
Seitz U, Scheiner C, Baccarella C, Voigt KI
Conference contribution
Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011)
Gerhard D, Brem A, Baccarella C, Voigt KI
Journal article
The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies (2011)
Voigt KI, Baccarella C, Wassmus A, Meissner O
Conference contribution
Advertising for high-technology products in the product launch phase – A content-analysis (2010)
Voigt KI, Baccarella C, Gerhard D
Conference contribution
Advertising high-technology products – A content-analysis (2010)
Voigt KI, Baccarella C, Gerhard D
Conference contribution
Advertising for high-technology products in the product launch phase - A content analysis (2010)
Baccarella C, Gerhard D, Voigt KI
Journal article
Advertising for Technology and High-Technology Products - A Content Analysis (2010)
Gerhard D, Voigt KI, Baccarella C
Conference contribution
High-technology product launch phase – A content-analysis of advertisements (2010)
Voigt KI, Baccarella C
Conference contribution
‹
1
...
7
8
9
›