Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Contract research as a part of new product development (2012) von Zimmermann M, Engel S, Baccarella C, Voigt KI Conference contribution, Conference Contribution The effects of market and service-orientation on the success of solution providers in the German manufacturing sector (2012) Voigt KI, Wassmus A, Baccarella C, Engel S Conference contribution Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept (2012) Mürling S, Voigt KI, Baccarella C, Scheiner C Conference contribution Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz (2011) Seitz U, Scheiner C, Baccarella C, Voigt KI Conference contribution Innovation management and marketing in the high-tech sector: A content analysis of advertisements (2011) Gerhard D, Brem A, Baccarella C, Voigt KI Journal article The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies (2011) Voigt KI, Baccarella C, Wassmus A, Meissner O Conference contribution Advertising for high-technology products in the product launch phase – A content-analysis (2010) Voigt KI, Baccarella C, Gerhard D Conference contribution Advertising high-technology products – A content-analysis (2010) Voigt KI, Baccarella C, Gerhard D Conference contribution Advertising for high-technology products in the product launch phase - A content analysis (2010) Baccarella C, Gerhard D, Voigt KI Journal article Advertising for Technology and High-Technology Products - A Content Analysis (2010) Gerhard D, Voigt KI, Baccarella C Conference contribution