Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Streaming killed the download star! How the business model of streaming services revolutionizes music distribution (2015) Trefzger TF, Rose M, Baccarella C, Voigt KI Journal article The relationship between innovativeness, external environmental forces and new-to-the-world technologies (2014) Voigt KI, Ixmeier J, Baccarella C Conference contribution High-tech marketing communication in the automotive industry: A content analysis of print advertisements (2014) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis (2014) Scheiner C, Eder A, Goranova M, Baccarella C, Voigt KI Conference contribution Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis (2013) Scheiner C, Baccarella C, Hohnadl S, Voigt KI Book chapter / Article in edited volumes Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers (2013) Scheiner C, Mähler B, Baccarella C, Voigt KI Conference contribution Thinking Patterns and Intuition in the Technology Identification and Evaluation (2012) Scheiner C, Baccarella C, Bessant J, Voigt KI Conference contribution The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany (2012) Voigt KI, Ixmeier J, Grünberg A, Baccarella C Conference contribution Contract research as a part of new product development (2012) von Zimmermann M, Engel S, Baccarella C, Voigt KI Conference contribution, Conference Contribution The effects of market and service-orientation on the success of solution providers in the German manufacturing sector (2012) Voigt KI, Wassmus A, Baccarella C, Engel S Conference contribution