Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Design Thinking for Agile Innovation - Evidence from an Experimental Study (2017) Eismann T, Meinel M, Baccarella C, Voigt KI, Fixson SK Conference contribution, Conference Contribution Communicating technological innovations: The role of technical complexity and product involvement (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution Crowdfunding technological innovations: The role of product creativity (2016) Meinel M, Baccarella C, Wagner T, Voigt KI Conference contribution The crowd within - An explorative analysis of a corporate crowdfunding campaign (2016) Jovanovic T, Baccarella C, Voigt KI Conference contribution MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance (2016) Baccarella C, Meinel M, Trefzger TF, Voigt KI Conference contribution Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Journal article What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation (2016) Schrauder S, Baccarella C, Kock A, Voigt KI Conference contribution Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Conference contribution Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article Organisational and individual unlearning in identification and evaluation of technologies (2016) Scheiner C, Baccarella C, Feller N, Voigt KI, Bessant J Journal article, Original article