Dr. Christian Baccarella

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Crowdfunding technological innovations: The role of product creativity (2016) Meinel M, Baccarella C, Wagner T, Voigt KI Conference contribution The crowd within - An explorative analysis of a corporate crowdfunding campaign (2016) Jovanovic T, Baccarella C, Voigt KI Conference contribution MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance (2016) Baccarella C, Meinel M, Trefzger TF, Voigt KI Conference contribution Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Journal article What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation (2016) Schrauder S, Baccarella C, Kock A, Voigt KI Conference contribution Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era (2016) Trefzger TF, Baccarella C, Scheiner C, Voigt KI Conference contribution Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands (2016) Baccarella C, Scheiner C, Trefzger TF, Voigt KI Journal article, Original article Organisational and individual unlearning in identification and evaluation of technologies (2016) Scheiner C, Baccarella C, Feller N, Voigt KI, Bessant J Journal article, Original article Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs. (2016) Krämer K, Scheiner C, Baccarella C Conference contribution Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text (2016) Trefzger TF, Baccarella C, Voigt KI Conference contribution