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Dr. Christian Baccarella
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Award(s)
(1)
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(1)
Publications
(89)
Activities
(1)
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Journal article
Journal article
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Book chapter / Article in edited volumes
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Authored book
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Conference contribution
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Communicating technological innovations: The role of technical complexity and product involvement (2017)
Wagner T, Baccarella C, Voigt KI
Journal article
Consumer responses to high-tech product advertisements: The role of technical complexity (2017)
Wagner T, Baccarella C, Voigt KI
Conference contribution
Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception (2017)
Baccarella C, Wagner T, Voigt KI
Conference contribution, Conference Contribution
Crowdfunding Sustainability-Oriented Innovations (2017)
Wehnert P, Baccarella C, Beckmann M
Conference contribution, Conference Contribution
Untangling social media excellence: Five typical patterns of super successful posts (2017)
Eismann T, Wagner T, Baccarella C, Voigt KI
Conference contribution
The Impact of Design Thinking on Creative Idea Generation (2017)
Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK
Conference contribution, Conference Contribution
Design Thinking works! Experimental Evidence from 53 Product Design Teams (2017)
Meinel M, Eismann T, Baccarella C, Voigt KI, Fixson SK
Conference contribution, Conference Contribution
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance (2017)
Meinel M, Baccarella C, Wagner T, Voigt KI
Conference contribution, Conference Contribution
Design Thinking for Agile Innovation - Evidence from an Experimental Study (2017)
Eismann T, Meinel M, Baccarella C, Voigt KI, Fixson SK
Conference contribution, Conference Contribution
Communicating technological innovations: The role of technical complexity and product involvement (2016)
Trefzger TF, Baccarella C, Voigt KI
Conference contribution
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