Prof. Dr. Dirk Holtbrügge

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

Resource Dependency, Innovative Strategies, and Firm Performance in BOP Markets (2014) Schuster T, Holtbrügge D Journal article Cultural determinants of email communication styles (2013) Holtbrügge D, Weldon A, Rogers H Journal article Indigenous Management Research (2013) Holtbrügge D Journal article, Editorial The Push and Pull Effects of Government Policies on Chinese Outward Foreign Direct Investment – A Literature Review (2013) Berning SC, Holtbrügge D Conference contribution, Original article Market Entry Strategies in Emerging Markets: An Institutional Study in the BRIC Countries (2013) Holtbrügge D, Baron A Journal article Remote control of foreign subsidiaries: a transaction cost analysis of virtual expatriation (2013) Holtbrügge D, Schillo K Journal article Personalmanagement (2013) Holtbrügge D Authored book Perceptions of Chinese and Indian Brand Personalities in Germany (2013) Holtbrügge D, Kreppel H Book chapter / Article in edited volumes Internationalisierungsphasen mittelständischer Weltmarktführer (2013) Holtbrügge D, Rygl D, Haussmann H Book chapter / Article in edited volumes Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2012) Holtbrügge D, Schuster T Journal article