Prof. Dr. Dirk Holtbrügge

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

The internationalization of playmobil: Balancing quality, cost, and local market requirements (2024) Holtbrügge D Authored book Doing business in turbulent environments: The case of knauf in Russia (2024) Holtbrügge D Authored book The Internationalization of Firms. Case Studies from the Nürnberg Metropolitan Region (2024) Holtbrügge D, Haussmann H Edited Volume Apologize or deny? How companies defend legitimacy of Wall street, Main street, and Market street after corporate misconduct (2024) Oberhauser M, Conrad M, Holtbrügge D Journal article Intracultural diversity (2024) Holtbrügge D, Kirste L Book chapter / Article in edited volumes Sustainability transitions through electric vehicles: The relevance of network externalities (2023) Berg M, Holtbrügge D Authored book What drives the dissemination of CSR practices in global value chains? An institutional and psychological perspective (2023) Kirste L, Oberhauser M, Holtbrügge D Journal article, other Bridging distance through zooming? The use of virtual assignments in multinational corporations (2023) Wicht L, Holtbrügge D Journal article Personalmanagement (2022) Holtbrügge D Authored book Intercultural Management. Concepts, Practice, Critical Reflection (2022) Holtbrügge D Authored book, Textbook