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Dr. Daniel Gerhard
List of publications:
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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management
Publications
(22)
Types of publications
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Journal article
Journal article
Book chapter / Article in edited volumes
Book chapter / Article in edited volumes
Authored book
Authored book
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Translation
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Thesis
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Edited Volume
Conference contribution
Conference contribution
Other publication type
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Unpublished / Preprint
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You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success (2022)
Baccarella C, Maier L, Voigt KI, Gerhard D
Conference contribution, Conference Contribution
Additive Fertigung für industrielle Anwendungen - Entwicklung einer Auswahlsystematik für Bauteile zur Generierung funktionalen Mehrwerts mittels additiver Fertigung (2020)
Papke T, Bartels D, Schmidt M, Merklein M, Gerhard D, Baumann J, Pitz I
Journal article
Strategic Technological Sourcing Decisions in the Context of Timing and Market Strategies: An Empirical Analysis (2014)
Brem A, Gerhard D, Voigt KI
Journal article
The application of lean principles and its effects in technology development (2012)
Gerhard D, Engel S, Scheiner C, Voigt KI
Journal article
Innovationskommunikation - Theorie und empirische Untersuchung der externen Kommunikation von Innovationen über das Internet und sozialen Medien (2011)
Brem A, Gerhard D, Gudd C, Lettl C
Other publication type
Advertising for high-technology products in the product launch phase – A content-analysis (2010)
Voigt KI, Baccarella C, Gerhard D
Conference contribution
Advertising high-technology products – A content-analysis (2010)
Voigt KI, Baccarella C, Gerhard D
Conference contribution
Advertising for high-technology products in the product launch phase - A content analysis (2010)
Baccarella C, Gerhard D, Voigt KI
Journal article
The Relevance of RFID Solutions in Production and Operations Processes – An Empirical Analysis within the German Automotive Industry (2010)
Voigt KI, Czaja L, Gerhard D
Conference contribution
Advertising for Technology and High-Technology Products - A Content Analysis (2010)
Gerhard D, Voigt KI, Baccarella C
Conference contribution
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